机读格式显示(MARC)
- 000 01037nam a2200289 i 4500
- 008 201103r20202017cc a 000 0 eng d
- 020 __ |a 9787300283746 |c CNY89.00
- 040 __ |a WHUT |b eng |c WHUT |e rda
- 099 __ |a CAL 022020279508
- 100 1_ |a Solomon, Michael R., |e author.
- 245 10 |a Consumer behavior : |b buying, having, and being / |c Michael R. Solomon = 消费者行为学 / 迈克尔·所罗门著.
- 250 __ |a Twelfth Edition.
- 260 __ |a 北京 : |b 中国人民大学出版社, |c 2020.
- 300 __ |a iv, 398 pages : |b illustrations ; |c 28 cm.
- 336 __ |a text |2 rdacontent
- 337 __ |a unmediated |2 rdamedia
- 338 __ |a volume |2 rdacarrier
- 490 0_ |a Business administration classics = |a 工商管理经典教材·市场营销系列
- 500 __ |a 教育部高校工商管理类教学指导委员会双语教学推荐教材.
- 534 __ |p Reprint. Originally published: |c Boston : Pearson, 2017, |b 12th ed. |z 9780134129938.
- 650 _0 |a Consumer behavior.