机读格式显示(MARC)
- 000 00975cam a2200265 a 4500
- 008 130715s2016 cc a 000 0 eng d
- 020 __ |a 9787300232867 |c CNY79.00
- 040 __ |a PUL |c PUL |d SCT
- 099 __ |a CAL 022016074490
- 100 1_ |a Kotler, Philip.
- 245 10 |a Marketing management / |c Philip Kotler, Kevin Lane Keller = 营销管理 / 菲利普·科特勒, 凯文·莱恩·凯勒著.
- 260 __ |a 北京 : |b 中国人民大学出版社, |c 2016.
- 300 __ |a v, viii, 657, [13] p. : |b ill. ; |c 28 cm.
- 490 0_ |a Business administration classics = |a 工商管理经典教材·市场营销系列
- 500 __ |a "教育部高校工商管理类教学指导委员会双语教学推荐教材"
- 500 __ |a Originally published in Upper Saddle River, N.J. by Pearson Education, c2012, 14th ed. ISBN: 9780132102926.
- 650 _0 |a Marketing |x Management.
- 700 1_ |a Keller, Kevin Lane, |d 1956-