机读格式显示(MARC)
- 000 00848cam a2200265 a 4500
- 008 140404r20131953cc b 001 0 eng d
- 040 __ |a PUL |c PUL |d SCT
- 041 0_ |a eng |b chi |f chi
- 099 __ |a CAL 022014020520
- 100 1_ |a Hovland, Carl Iver, |d 1912-
- 245 10 |a Communication and persuasion / |c Carl I. Hovland = 传播与劝服 / 卡尔·霍夫兰著.
- 260 __ |a 北京 : |b 中国传媒大学出版社, |c 2013.
- 300 __ |a [14], 317 p. ; |c 22 cm.
- 490 0_ |a 新闻学与传播学经典丛书·英文原版系列
- 504 __ |a Includes bibliographical references and index.
- 534 __ |p Reprint. Originally published: |c New Haven : Yale University Press, c1953.
- 650 _0 |a Persuasion (Rhetoric)