机读格式显示(MARC)
- 000 01182cam a2200325 i 4500
- 008 170918s2017 cc a 000 0 eng d
- 020 __ |a 9787300243603 |c CNY79.00
- 040 __ |a JLU |b eng |c JLU |e rda |d JLU
- 099 __ |a CAL 022017100464
- 100 1_ |a Armstrong, Gary |q (Gary M.), |e author.
- 245 10 |a Marketing : |b an introduction / |c Gary Armstrong, Philip Kotler = 市场营销学 / 加里·阿姆斯特朗, 菲利普·科特勒著.
- 250 __ |a Twelfth edition.
- 260 __ |a 北京 : |b 中国人民大学出版社, |c 2017.
- 300 __ |a x, 596 pages : |b illustrations ; |c 28 cm.
- 336 __ |a text |2 rdacontent
- 337 __ |a unmediated |2 rdamedia
- 338 __ |a volume |2 rdacarrier
- 490 0_ |a Business administration calssics = |a 工商管理经典教材·市场营销系列
- 490 0_ |a 教育部高校工商管理类教学指导委员会双语教学推荐教材
- 500 __ |a Originally published in English in London by Pearson Education Limited in [2015], ISBN: 9780133451276.
- 546 __ |a Preface and content in Chinese.
- 700 1_ |a Kotler, Philip, |e author.