机读格式显示(MARC)
- 000 01237cam a2200313 i 4500
- 008 200909r20202017cc a 000 0 eng d
- 020 __ |a 9787300277516 |c CNY79.00
- 040 __ |a HQWY |b eng |c HQWY |e rda |d JLU |d SCT
- 099 __ |a CAL 022020217249
- 100 1_ |a Armstrong, Gary |q (Gary M.), |e author.
- 245 10 |a Marketing : |b an introduction / |c Gary Armstrong, Philip Kotler, Marc O.Opresnik = 市场营销学 / 加里·阿姆斯特朗, 菲利普·科特勒. 马克·奥普雷什尼克著.
- 250 __ |a Thirteenth edition, Global edition.
- 260 __ |a 北京 : |b 中国人民大学出版社, |c 2020.
- 300 __ |a v, 494 pages : |b illustrations ; |c 28 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 490 0_ |a Business administration calssics = |a 工商管理经典丛书·市场营销系列
- 500 __ |a "教育部高校工商管理类教学指导委员会双语教学推荐用书."
- 534 __ |p Reprint. Originally publishes : |c Pearson Education. |b Thirteenth edition, Global edition. |z 9781292146508.
- 700 1_ |a Kotler, Philip, |e author.
- 700 1_ |a Opresnik, Marc Oliver, |e author.