机读格式显示(MARC)
- 000 01086cam a2200301 i 4500
- 008 130920r20162015cc a b 000 0 eng d
- 020 __ |a 9787300232744 |c CNY55.00
- 040 __ |a PUL |c PUL |d SCT
- 050 _4 |a HF5415.2 |b .M28842 2015
- 099 __ |a CAL 022016082609
- 100 1_ |a Malhotra, Naresh K., |e author.
- 245 10 |a Essentials of marketing research : |b a hands-on orientation / |c Naresh K. Malhotra = 营销调研精要 / 纳雷希·马尔霍特拉著.
- 260 __ |a 北京 : |b 中国人民大学出版社, |c 2016.
- 300 __ |a v, ix, 400 pages : |b illustrations ; |c 28 cm.
- 336 __ |a text |2 rdacontent
- 337 __ |a unmediated |2 rdamedia
- 338 __ |a volume |2 rdacarrier
- 490 0_ |a Business administration classics = |a 工商管理经典教材·市场营销系列
- 504 __ |a Includes bibliographical references.
- 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Person Education, c2015. |z 9780137066735.
- 650 _0 |a Marketing research.