机读格式显示(MARC)
- 000 01550cam a2200397 i 4500
- 008 210510s2021 cc a 000 0 eng d
- 020 __ |a 9787300288482 |c CNY85.00
- 040 __ |a NKL |b eng |e rda |c NKL |d JLU
- 041 0_ |a eng |b chi |f chi
- 099 __ |a CAL 022021043606
- 100 1_ |a Kotler, Philip, |e author.
- 245 00 |a Marketing management : |b an Asian perspective / |c Philip Kotler [and others] = 营销管理 / 菲利普·科特勒 [等] 著.
- 260 __ |a 北京 : |b 中国人民大学出版社, |c 2021.
- 300 __ |a 2, 2, iii, v, 490 pages : |b illustrations ; |c 28 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 490 1_ |a Business administration classics = |a 工商管理经典教材·市场营销系列
- 500 __ |a "高等学校经济管理类双语教学课程用书".
- 500 __ |a Adapted based on: Marketing management : an Asian perspective / Philip Kotler ... [et al.]. 6th ed. Singapore : Pearson Education South Asia, 2013.
- 546 __ |a Text in English; with Chinese preface and contents.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Marketing |z Asia |v Case studies.
- 700 1_ |a Keller, Kevin Lane, |e author.
- 700 1_ |a Swee, Hoon ang |9 (洪瑞云), |e author.
- 700 1_ |a Siew, Meng Leong |9 (梁绍明), |e author.
- 700 1_ |a Chin, Tiong Tan |9 (陈振忠), |e author.
- 830 _0 |a Business administration classics.