机读格式显示(MARC)
- 010 __ |a 978-7-80197-852-3 |d CNY75.00
- 092 __ |b XF08-6-008 |a CN
- 099 __ |a CAL 012008061594 |a CAL 012011382047
- 100 __ |a 20080610d2008 em y0chiy0121 ea
- 200 1_ |a 价值营销 |A jia zhi ying xiao |e 以公司成长与股东价值完美结合为基准的营销战略 |d = Value-based marketing |e marketing strategies for corporate growth and shareholder value |f Peter Doyle著 |g 屈云波, 郑宏, 邵晶晶译 |z eng
- 210 __ |a 北京 |c 企业管理出版社 |d 2008
- 215 __ |a 568页 |c 图 |d 24cm
- 225 2_ |a 派力营销图书 |A pai li ying xiao tu shu |f 屈云波主编 |v 224
- 305 __ |a 据John Wiley & Sons Ltd 2007年英文版译出
- 500 10 |a Value-based marketing : marketing strategies for corporate growth and shareholder value |A Value-based Marketing : Marketing Strategies For Corporate Growth And Shareholder Value |m Chinese
- 517 1_ |a 以公司成长与股东价值完美结合为基准的营销战略 |A yi gong si cheng zhang yu gu dong jia zhi wan mei jie he wei ji zhun de ying xiao zhan lue
- 606 0_ |a 企业管理 |A Qi ye Guan li |x 市场营销学
- 701 _1 |a 多伊尔 |A duo yi er |b P. |g (Doyle, Peter) |4 著
- 702 _0 |a 屈云波 |A qu yun bo |4 译
- 702 _0 |a 郑宏 |A zheng hong |4 译
- 702 _0 |a 邵晶晶 |A shao jing jing |4 译
- 801 _0 |a CN |b SXDTDX |c 20140805
- 905 __ |a SXDTDX |d F274/227