机读格式显示(MARC)
- 000 01045cam a2200313 a 4500
- 008 070320r20132006cc a b 001 0 eng d
- 040 __ |a SCT |c SCT |d SCT
- 099 __ |a CAL 022013045188
- 100 1_ |a McDaniel, Carl D.
- 245 10 |a Marketing / |c Carl McDaniel, Charles W.Lamb, Jr., Joseph F. Hair, Jr. = |b 市场营销学 / 卡尔·麦克丹尼尔, 小查尔斯·兰姆, 小约瑟夫·海尔著.
- 260 __ |a 上海 : |b 格致出版社 ; |b 上海人民出版社, |c 2013.
- 300 __ |a xxix, 736 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references and index.
- 534 __ |p Reprint. Originally published: |c Mason, Ohio : Thomson/South-Western, c2006. |z 0324323808. |z 032422155X.
- 650 _0 |a Marketing |x Management.
- 700 1_ |a Lamb, Charles W.
- 700 1_ |a Hair, Joseph F.