机读格式显示(MARC)
- 000 00939cam a2200289 a 4500
- 008 170911r20172001cc a 000 0 eng d
- 020 __ |a 9787111554202 |c CNY89.00
- 040 __ |a SHCD |c SHCD |d SCT |d JLU
- 099 __ |a CAL 022017044006
- 245 10 |a Positioning : |b the battle for your mind / |c Al Ries, Jack Trout = 定位 / 艾·里斯, 杰克·特劳特著.
- 260 __ |a 北京 : |b China Machine Press : |b McGraw-Hill Education (Asia), |c 2017.
- 300 __ |a xl, 243 p. : |b ill. ; |c 22 cm.
- 490 0_ |a HZ books = |a 华章经管
- 534 __ |p Reprint. Originally published: |c New York : McGraw-Hill Education, c2001. |z 0071359168.
- 546 __ |a Contents and preface in Chinese.
- 650 _0 |a Positioning (Advertising)